Stock or securities gifts go towards the same great cause, our children and families, but carry extra benefits not associated with gifts made by check, cash, or credit card. You avoid capital gains tax, receive credit for the full fair market value of the shares (even though the cost to you is the original purchase price), and your charitable deduction is based on the full fair market value of the shares on the date the gift is made. For complete instructions on how to donate stock to RMH Houston, please review this PDF.